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The WMMS Coffee Break Concerts were booked by Denny Sanders and hosted by Len "Boom" Goldberg, Debbie Ullman, and later, Matt the Cat.
The concert series continued on well into the 1990s and early 2000s, albeit much less frequently.
Seeing a small but significant groundswell of support for the medium in the market, WHK-FM adopted a new progressive rock format on August 15, 1968.
WHK-FM became one of a handful of commercial stations in the country to try that format, many of which were owned by Metro Media.
EC horror comics, Fritz the Cat, Rocky and Bullwinkle, and Looney Tunes – all served as inspirations for the "bird of prey with attitude" concept.
The station was known as "The Home of the Buzzard" at first.
Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.The station also serves as the FM flagship for the Cleveland Cavaliers and Cleveland Indians radio networks.Besides a standard analog transmission, WMMS broadcasts over two HD Radio channels, and is available online via i Heart Radio.A study conducted by MBA students at Case Western Reserve University in 1975 found that the new WMMS logo was more recognizable to those living in Greater Cleveland than both Chief Wahoo of the Cleveland Indians and even Coca-Cola.
From the onset, Helton's streamlined artwork resulted in an aggressive, yet family-friendly symbol for the station, one that continues to endure more than 40 years later.Considered "a true radio legend," WMMS DJ Kid Leo was chosen for Rolling Stone's "Heavy Hundred: The High and Mighty of the Music Industry" (1980) and named "The Best Disc Jockey in the Country" in a special 1987 issue of Playboy.