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More data (including some of the CEO's emails) was released on August 20, 2015.The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.In 2012, a former employee claimed in a lawsuit that she was requested to create thousands of fake female accounts attractive to male customers, resulting in repetitive stress injury. In July 2016, CEO Rob Segal and newly appointed President James Millership told Reuters that the company had phased out bots by late 2015.Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.In the same month, the company changed its signature tagline from "Life is Short.Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.
For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.The site allows users to hide their account profiles for free.
Users looking to delete their accounts, even those made without the individual's consent, are charged a fee.
Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.