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On the Republican side, you don’t see as many demographic differences in the vote.” Other uses of Google trends would seem to carry fewer risks.
Take coverage of the explosion in “How to move to Canada” searches after Trump’s Super Tuesday victories–it made for compelling coverage of a particular public sentiment.
The designer shoe legend himself, Christian Louboutin, graced Los Angeles with his presence last week to debut a stunning new book (blush pink leather-wrapped and bursting with gorgeous imagery to the tune of 0) at Barneys New York in Beverly Hills. But the short writeup that accompanied the project included an important caveat: “Anything seems possible this year, but, still, be careful how you interpret these numbers: Facebook likes are not votes.” (Emphasis theirs.) Such is the inherent challenge of using this type of information in political coverage.The data is interesting, certainly, though it remains unclear how far it can be extrapolated to comment on real-world behavior.When news organizations began crowning winners and losers from four contests last Tuesday, they seemed to confirm what Google search activity the day before had suggested.
Ted Cruz led queries for candidates in Idaho, John Kasich saw unexpectedly high interest from users in Michigan, and Marco Rubio posted lackluster Google numbers across all states in play. Google activity’s accuracy last week came after it similarly helped forecast outcomes in earlier GOP primaries, as economist Justin Wolfers pointed out in a March 1 piece for But Wolfers and others have also warned of the limitations of this data.
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